Online short course

Social Media Marketing Strategy

Flexible online study focused on practical skills for social media and digital marketing settings.

40 study hours
Short Course course format
100% online study
Lifetime access available
Course introduction

What this course covers

Social Media Marketing Strategy offers flexible online study focused on practical capability in social media and digital marketing settings.

Across approximately 40 study hours, learners explore social media strategy, content planning and platform growth through guided material and practical activities. The course supports transferable understanding and does not promise accreditation or employment outcomes.

Who this course may suit

  • Social Media Manager
  • Marketing Coordinator
  • Content Creator
  • Digital Marketing Assistant
  • Brand Assistant
  • Community Manager
  • Freelance Marketer
  • Small Business Owner

Entry requirements

No specialist prior knowledge is assumed. Learners need everyday computer and internet access, basic written English and time to complete the included activities.

Learning content

Topics covered

Review the main subjects and practical skill areas included in this course or bundle.

01Social media strategy

Review the core ideas, terminology and practical considerations linked to social media strategy in social media and digital marketing settings.

02Content planning

Explore common processes and dependable working habits associated with content planning in social media and digital marketing settings.

03Platform growth

Develop a structured introductory approach to platform growth within social media and digital marketing settings.

04Campaign measurement

Consider how campaign measurement connects with accurate and responsible practice in social media and digital marketing settings.

05Brand awareness

Build confidence reviewing information and routine tasks related to brand awareness in social media and digital marketing settings.

06Business marketing workflows

Bring the course concepts together through practical work focused on business marketing workflows in social media and digital marketing settings.

Learning goals

What you can work towards

  • Describe the key principles behind social media strategy and content planning.
  • Use a structured introductory approach to platform growth.
  • Organise information and routine tasks more effectively in social media and digital marketing settings.
  • Check work for accuracy, privacy, responsible practice and audience needs.
  • Recognise suitable next steps for further learning or workplace application.
Delivery & support

Flexible study with practical support

Online delivery Access the learning material through an online platform without classroom attendance.
Start anytime Begin after enrolment and progress through the course at a pace suited to your schedule.
Learner support Use the available tutor, phone, email and live-chat channels when you need guidance.
Practical assessment Activities and assessments help you review understanding and track progress.
Course value

A practical format built around flexible study

Online access, structured topics, learner-support options and completion information are brought together in one learning pathway.

  • Short Course
  • 40 listed study hours
  • Online portal access
  • Tutor and live chat support options
  • Completion details available on request
  • Flexible payment options
Who may benefit

Learner profiles and practical applications

Social Media ManagerMarketing CoordinatorContent CreatorDigital Marketing AssistantBrand AssistantCommunity ManagerFreelance MarketerSmall Business Owner
Next-step guidance Marketing outcomes vary by role, platform, portfolio and experience, with social media skills supporting business, freelance and team pathways.

Further study and workplace applications vary by location, employer, prior experience and individual goals.

Course questions

Common questions about this course

How is the course delivered?

The course is delivered online in a self-paced format. Access begins after enrolment is confirmed.

Which subjects are included?

Learning areas include Social media strategy, Content planning, Platform growth and related practical workflows.

Who may find this course useful?

Social Media Marketing Strategy may suit social media manager, marketing coordinator, content creator and learners who want to strengthen practical professional confidence.

How much time should I allow?

The listed duration is approximately 40 study hours. Completion time may vary according to experience, schedule and study pace.

Do I need previous experience?

No specialist background is assumed. Learners need everyday computer and internet access and should be ready to practise the included activities.

What learner support can I request?

Support channels can help with access, course information, study expectations and guidance about possible next steps.

Course details

Request the information you need before deciding

Ask for course information and a MastersWorks LLC advisor can help clarify study options, payment questions and possible next steps.